We Are a Contagious Media Company

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We Build Social Websites with Groundbreaking Technology

RebelMouse's technology is what comes when you are exhausted working within the complicated confines of WordPress. We can replace your website with an intuitive social experience built around content. The core of our product is built around an efficient + fluid content strategy that builds loyal, sticky audiences. We move the needle on everything from social engagement to page views — bringing our clients additional revenue with every publish.

We enable you to keep pace with the ever-evolving technology landscape through our revenue-focused platform engineered to ride the bleeding edge of digital publishing. With RebelMouse, you'll understand the real opportunities new media channels can provide your company, intelligently monetize those opportunities, and empower your entire team to take advantage systematically.

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A Technology Partner You Can Trust

We're more than just a software platform, we're your technology partner. We'll always be there to make sure you're always on the inside track so you can focus on creating great, engaging content. RebelMouse is a simple, full stack, turn-key solution that ends your product nightmares, cleans up your bottom line, and gets you growing — fast. And you don't get a static redesign you live with for years — you get a modern, iterative product built to change, built for change, and built from change.

UX/Front End/Tech

  • Social UX for Media
  • Robust Design Tool
  • Massively Scalable
  • Page Speed Optimized
  • Iterative Site Redesigns
  • Integrate 3rd Party JS
  • Insane GA Integration
  • And More...

Distributed Content

  • Social Sharing
  • Social CRM
  • Personalization
  • Google AMP
  • FB Instant Articles
  • Apple News
  • Smart Newsletters
  • And More...

Editorial Tools

  • Creation Tools
  • Listicle Tools
  • A/B Testing
  • Post Layout Config.
  • Slideshow Tools
  • Editorial Workflows
  • Native Stats
  • And More...

Monetization

  • Native Ad Tools
  • Prog. Ad Tools
  • Affiliate Partners
  • DoubleClick/DFP
  • Playbuzz
  • Outbrain
  • Taboola
  • And More...

How Pricing Works

We are flexible in the way we work with companies, but these are the two most common frameworks:

RebelMouse Site Network

Savvy media companies and marketers are replacing their unsecure and complicated WordPress sites with RebelMouse. Though we need to look at what you have, we can set up your site for as low as $5K within a matter of days. We offer a monthly revenue-sharing agreement based on your incremental revenue growth on our platform.

Contagious Media Agency

No matter how good our platform is, boring stories won't move the needle. We lead clients through contagious brainstorms and look for opportunities to have a massive impact on traffic growth, monetization, and culture. Our work as a contagious media agency starts at a six-figure price tag, and we do these with a small group of perfect matches. If you have a big problem you know your agencies can't solve, talk to us.

Viral Properties Choose RebelMouse

RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.

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Introducing Social UX for Media

Let's get straight to the point. We can double your traffic in 10 Days or Less.

(No, We're not Kidding)

We can do that with something we call Social UX for Media. It's our way of making your site as viral and binge-worthy as the Facebook feed. In fact, you're interacting with Social UX for Media right now on this site. Whether you run a new media site, or a corporate blog, it just WORKS. Check out these stats that one of our customers saw within 10 days of switching from Wordpress.

Every site that we migrate sees the same lift. Every. Single. One. So, when we say we can double your traffic in a week, we mean it.

If you're interested in crushing your engagement metrics, you can quickly get up and running by clicking here to get started with a FREE 2-week trial. If you're not quite ready to start, keep reading to learn more about what makes RebelMouse and Social UX for Media so unique. If you have any questions, feel free to click the chat box in the lower right to talk to a Rebel now. We're here to help.

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Endless Stories

Let your users binge your content. By serving up an endless feed of stories, they're more likely to read more than just the article they originally came for.

In-Feed Article Expansion

You can tell your story in as many or as little words as you need. You can include pictures, video, embeds, slideshows, or build a listicle in a few clicks with our guided listicle tool.

You don't need to worry about length because you can quickly add a fold to the story right in the post editor by placing a horizontal rule where you want the fold you be.

It looks like this when you publish. (Go ahead, click it.)

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In-Feed Article Sharing

Share stories directly from the feed. Activate your readership to engage directly with your content to maximize reach.

So Far, You've Logged 8 Pageviews This Session

Pretty cool, right? Stop missing out on your REAL traffic.
We're Brainstormers. Talk to Us.

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Asynchronous Page Views

Take full advantage of binge reading with our SEO-friendly Asynchronous Page View functionality. This function loads post URLs as the reader scrolls from story to story without ever clicking through to an individual post.

Topic Specific Sub-Feeds

Further encourage post binging by linking to topic-specific sub feeds in each post. Providing a pathway for similar content will ensure that a user will consume the maximum amount of content per visit.

Frictionless Monetization

The RebelMouse platform supports core monetization approaches that integrate into and enhance your site's user experience. Naturally integrate native ads and sponsored posts into your post feed to provide a smooth, unobtrusive ad experience for your readers.

Smart Newsletters

Build loyalty and return traffic using smart newsletters to add personalization to your site with little effort. Built right into your normal workflow, we provide you with the tools necessary to get the right content to the right sub-audience with a simple, fast opt-in process for readers.

Social UX is Just the Beginning

Keep Exploring Or Start Your Revolution
Want to Chat? Talk to Us :)

Want to Chat? Talk to Us :)

Publish Everywhere

Go beyond your homepage without leaving the RebelMouse platform. Our distribution tools streamline workflow by allowing you to publish your content to Facebook Instant Articles, Google AMP + Apple News before your content is even live. By casting a large web for each story, your audiences will enjoy faster load times + a non-intrusive ad strategy, giving your brand a reputation of quality with a focus on user experience.

Bring Back Organic Traffic

Organic growth is still possible, even on Facebook. Use RebelMouse's built-in social CRM to find new hyper-targeted social communities + influencers. Choose from a spectrum of social signals to build relationships with those pages, whether it's a simple 'like' on a recent post or even an email intro, you will spark partnerships on the foundation of shared content + engagement. Also, fully edit, send + schedule all your social posts directly from the Rebel platform.

Maximize Your Revenue Potential

Efficiently monetize the right opportunities on site and across channels. The RebelMouse platform supports core monetization approaches that integrate into + enhance your site's user experience. Strategically serve simple ad banners for optimal performance + engagement. Prioritize elements of your rich media creative and avoid slow page loads. Easily set up your branded content to stand out and drive eyeballs for marketers.

Built for Design + Performance

Our Layout & Design tool enables you to customize, optimize, and flexibly manage any element of your site. The best part? No matter how you wield the Layout & Design tool, your site will be set up to look beautiful and perform optimally across devices, screen sizes, and platforms.

Easily Build Multi-Site Properties

RebelMouse makes managing multiple, growing properties simple and does so without the technical debt of alternative solutions. By leveraging RebelMouse's innovative platform, our customers quickly launch new content verticals with a dead-simple process:

  1. Build Your Master Property
  2. Perfect It for Audience and Revenue Through A/B Testing
  3. Easily Clone Your Master Property
  4. Set Content and Feed Rules Between Properties
  5. Set Social Sharing, Mentioning, and Ecosystem Rules

Site Network-01.png

How Dance Magazine Took the Leap to Digital with RebelMouse

The Challenge

Dance Magazine is a beloved and storied print magazine. Over the decades, Dance Magazine has established itself as an icon in the dance industry, read by dancers of every age at every stage of their career.

Fred Seegal, Dance Magazine's owner, knew that there was a tremendous opportunity to take the company forward into a social-first publisher that could gain a large audience on the web. Fred also knew that trying to build this change from within through hiring would be extremely expensive, slow, and have a low chance of success. Fred had seen the work RebelMouse had done building The Dodo into the fifth largest publisher on Facebook, and our work with PAPER Magazine to rebuild them into a digital-first property. Our challenge together was clear: modernize the company, and build a new audience and a new digital revenue stream.

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New Media

Building Loyalty: One Viral Moment Isn’t Enough

The Saturation Slowdown

It may not always seem like it, but since there are only so many hours in a day — and so much explosive growth in new media — digital consumption is experiencing a bit of a slowdown.

Publisher Axios (powered by RebelMouse) said the saturated market means that "all of the players in the ecosystem will have to work harder to produce better content and experiences to maintain our attention, whether that be via digital ads, social personalization, algorithms, videos or articles."

And it's true. We now live in an ecosystem where one viral moment isn't enough to gain meaningful awareness for your brand or media company. It takes many shining moments that nurture your followers into a loyal partnership with your content.

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Culture

Shifting Culture Through the New Media Landscape

The media landscape has changed quite a bit since President Trump took office. While this has been tough to digest personally, it has made me realize more clearly what RebelMouse is as a company: Contagious media with a cultural impact.

We aren't just a technology company. We're a contagious media company with deep technology + an even deeper understanding of traffic.

We have a platform, and it's growing with each new site we create. We have a lot of fun picking who we work with — they are all really good people and the best at what they do. The sites we power are reflective of our commitment to integrity: EcoWatch, Axios, + Dance Magazine are some that we are super proud of right now.

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New Media

Love, Hate, Belief, Disbelief: What Drives Shareable Content?

Curating viral content isn't easy. If it was, we'd all be doing it and there would be an infiltration of (even more) salt baes and polarizing political GIFs.

But there's a reason why certain types of content get the viral engagement every publisher craves. And it's not as simple as post + pray. Meaning you can't just post something and hope to the social gods you go viral. There's more data behind it. First, you have to understand what makes content viral. Then, how it spreads.

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New Media

New Media Companies Are Big Media's Worst Nightmare

The battle of the platforms has brought us to an even playing field.

There's something called the Reddit Bureau of Investigation. It's a subreddit where curious users leverage crowdsourcing to comb through digital clues to solve crimes. In 2013, it was these redditors who tried to find the Boston Marathon bombing suspects. In 2016, it was also rigorous Reddit investigators who tried to find out if Making a Murderer's Steven Avery was in fact guilty.

These Reddit detectives are just your so-called average joes sitting behind computer screens. And while they may have plenty of awful fails in their investigations, they still make national headlines.

Reddit's go-to internet detectives are an illustration of why digital publishing, particularly distributed content across platforms, has given us all an even playing field. It's also why big media companies should be worried.

The Reddit Bureau of Investigation is a social platform that puts users at the forefront.

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Product Updates

Introducing Social UX for Media

RebelMouse doesn't just build ordinary websites. We're rethinking the role that websites play in today's dynamic infoscape. The feed has dominated social media for years now, but the website has never caught up. Now, RebelMouse gives you the toolset to not only distribute your content across platforms, but also ensure that users can easily move across platforms too. We call it Social UX for Media, and it's an absolute game changer.

social-ux.jpg

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Product Updates

Launching New Media Properties with RebelMouse

At RebelMouse we're obsessed with setting up content for success through the power of distributed publishing. We've mastered a lean tech model that lets you launch socially-powered websites that can be launched in hours, not weeks.

Still, RebelMouse is much more than just a software vendor and technology platform. The company has deep experience building and launching successful media properties that gain real traction and have a chance to become a core part of pop culture.

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New Media

Facebook Instant Articles Check In: Feature Still Essential for Publishers

The relationship between Facebook + publishers is complicated — chalk it up to the modern-day romances of Ross + Rachel, Carrie + Mr. Big.

And just like Ross needed Rachel and Carrie needed Mr. Big, we need Facebook.

As publishers, content creators, community managers, and marketers, it's something we've got to figure out. The platform has surpassed Google as the primary driver of referral traffic. 40% of Americans get their news from Facebook.

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Culture

Hello from the Philippines: Life of a Digital Nomad

Waking up to a team email titled "Hello from the Philippines" isn't unconventional at RebelMouse. That's because we're a fully-remote company where every employee has the opportunity to work anywhere — yes, even your bed if you please. Being a global, results-oriented startup is built into our culture, made possible by evolving technology and a new business mindset.

As self-titled "Digital Nomads" we're not only allowed, but encouraged, to take advantage of working around the globe.

So one of our Rebels, Kris, decided to start adventuring and documented his journey.

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New Media

Why This Cautious Social Media User Is Excited About Live Video

2016 was not just the year of video, it marked the explosion of live video on every major social media platform. Facebook launched first with live video one year ago back in March 2016, where the format quickly became popular among users. Google announced support for 4K live streaming on YouTube. And, as 2016 came to a close, Instagram rolled out its version of live video Stories while Twitter, which owns Periscope, decided to finally bring live-streaming functionality into its main app.

The spread of live video should surprise no one given the engagement stats: People comment 10x more on Facebook Live videos than regular videos.

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Culture

Everyone Should Work from Home in 2017

October 2016 marked one year of working from home for me. Before that, my 20s were spent in a have-to-be-there-even-on-Thanksgiving news station and a clock-watching ad agency. Now, people ask me all the time: How do I like working from home, and how do I do it?

I love it, I never want to go back, and it's a lot easier. If you don't feel comfortable working from home at least some of the time, take 2017 to get more used to it.

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Social News

Facebook Promoted Posts: Less Can Be More

At RebelMouse, we make it our mission to give you back your organic growth. Still, we know the idea of pay-to-play on social media, especially on Facebook, isn't going away anytime soon. The average user spends 20 minutes a day on Facebook and 80% of marketers are investing in social ads in 2017. So having an allocated budget for Facebook is a near-mandatory strategy for content distribution.

The good news is you can make your dollar stretch on the platform. Whether you've already implemented a robust spending strategy for Facebook, or you're just getting started, here's a tip to try:

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Social News

Facebook Dark Posts: Why + How to Use Them

Here's a great little throwback fact: When Facebook advertising first began, the only way you could target by interests, locations, etc. was through dark posts. Now, those features are available with every ad. So what are dark posts in 2017?

Dark posts, or "unpublished posts," as Facebook calls them, do not post to your Facebook Page's wall or appear organically in the news feed of your current followers. The perks of dark posting are pretty obvious for big brands and e-commerce Pages, but every advertiser can benefit from experimenting with them too. But if you're new to the Facebook ad game, it can be a little abstract to learn. So, if you're a rookie or just need a refresher (like I sometimes do), let's shine the light back on the benefits of dark posts and how to create them.

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A Rebel's Guide to Site Monetization

Does your site generate consistent traffic? Can you confidently identify a loyal audience that craves your content?

If the answer is yes to either question, then consider your content valuable and, therefore, monetizable. But with banner blindness and ad blocking on the rise, your monetization strategy needs to go beyond slapping banners across your site. In an era where advertisers closely monitor ROI and push for quality audience engagement, success requires an integrated advertising approach that enhances the overall user experience on your site.

In this guide, you'll learn the following:

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Product Updates

Distributed Publishing, Defined

At RebelMouse, we talk a lot about distribution: distribution tools, distributed audiences, distributed publishing. As we kick off 2017, we want to make what we mean clear when we say "distributed publishing."

A Rebel's Definition of Distributed Publishing

dis·trib·uted pub·lish·ing
/dəˈstribyo͞oted pəbliSHiNG/

noun

The seamless process of creating and optimizing content for maximized audience reach across channels and devices.

In other words, create once, publish everywhere that matters.

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New Media

The 2017 Rebel Mindset

At RebelMouse, we love the crazy, fast, ever-changing world of the internet. Founded by Paul Berry, the original CTO of The Huffington Post, and backed by new media experts from BuzzFeed and Buddy Media, we have an avant-garde view of how publishing works.

Check out these 10 statements that define the RebelMouse mindset for 2017, designed to get you psyched to share your stories with the world.

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Product Updates

Perks of Being a Rebel Socialite

Updated: December 28, 2016

Being a Rebel Socialite Means Taking an Integrated Approach to Content Creation + Distribution

...Maximize Your Growth When You Hit Publish

At RebelMouse, we are obsessed with content distribution, which is why our platform is designed to enable a publishing process built on social sharing. We embrace the idea that the potential for audience growth is much larger when you consider all of the people who care about what you create beyond your domain. With functionality to create and distribute stories across social networks, the RebelMouse platform empowers users to maximize this ecosystem.

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New Media

5 Best Practices to Grow Your Audience

The mission of scaling an engaged audience is exciting and rewarding. At RebelMouse, we believe that achieving success isn't an accident, it's a decision. The key is to effectively blend the art and the science in the editorial process. Here are five best practices for growth that you can apply to your strategy.

1. Own Your Identity

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A Rebel's Guide to Growing Facebook Reach

Organic reach isn't dead. You just need to know how to adapt to recent changes. We have you covered.

According to Social Media Examiner's 2016 Social Media Marketing Industry Report, 55% of marketers chose Facebook as the most important social network, and 86% regularly use Facebook Ads. Plus, 67% of marketers plan on increasing their Facebook marketing activities. So it's no secret marketers are eager to learn how to get back some of the organic reach that has been lost in recent years. We created this guide as a way to help you navigate around these changes and start growing on Facebook again.

In this guide, you'll learn the following:

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New Media

RebelMouse’s 7 Facts About Contagious Media + How to Sustain It

RebelMouse Founder and CEO (and former CTO of The Huffington Post) Paul Berry has obsessed about contagious media — and how people consume it — for decades. He chatted with Steve Rubel, Chief Content Strategist at Edelman, for Rubel's podcast on all things storytelling, Content Convergence.

Click here to listen to it for free and get up to speed on ad blocking, audience growth, and the future of media companies and marketing in 2016.

In addition (and only in supplementary fashion!), digest some of the key points in our true gif-listicle form.

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Product Updates

Layout & Design Tool: Powerful Site Control at Your Fingertips

In today's dynamic digital landscape, where the ecosystem is ever evolving and you're required to make changes in a snap to keep up (or you simply want to make a design change without relying on a vendor), RebelMouse now gives you ultimate control over your site.

Our comprehensive Layout & Design tool enables you to customize, optimize, and flexibly manage any element of your site. The best part? No matter how you wield the Layout & Design tool, your site will be set up to look beautiful and perform optimally across devices, screen sizes, and platforms.

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New Media

2016: The Year We Watched (and Read) All the Videos

A lot has happened in the social sphere this year — but the rise of video, especially readable video, is the most impactful content shift of 2016. It's part of the the mobile takeover. This year, mobile is responsible for 65% of digital media time, making desktop a "secondary touch point," according to Marketing Land.

Videos are super easy to watch on mobile, and, so far, they've morphed into two very friendly beasts.

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A Rebel's Guide to Social Media Content Strategy

3 Simple Steps to Social Content Success

Building a social media content strategy is an important exercise to make sure you're getting the most out of your social posts. To get you started, we've created a set of guidelines that will help you kick start your strategic efforts.

In this guide, you'll learn the following:

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New Media

4 Ways to Break Down Big Data + Build Customer Loyalty

These days there isn't a headline or piece of content on the whole wide web that isn't influenced, in some way, by data. In fact, for companies whose success depends on courting and converting customers online, big data is now (arguably) the most important competitive advantage to gain in the digital marketplace. Just look at the tooth-and-nail battle between social platforms like Facebook and Twitter for marketing dollars. Though active user figures are important, it is the maturity of each platform's ad product — that is, its ability to leverage data to enable brands to engage with consumers in relevant and authentic ways — that determines revenue potential.

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Product Updates

4 ​More​ Reasons to Love Listicles with RebelMouse

Listicles are eye catching, easy to read, and, most importantly, consumers love to share them.


Source: Social Media Examiner, 2015

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Services

Content Strategy Services with Paul Berry: Learn How to Go Viral

Here is your chance to get time with one of the few people in the world that have built important, massively viral properties on the internet.

RebelMouse is committed to helping brands and media organizations make the most of their digital presence, so we're opening up our CEO, Paul Berry, for one-on-one strategy sessions so you can learn the trade secrets of the best media brands in the world and apply them to your own business.

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Rebel Insights

The Bright Future of an Ad-Blocked World

This summer I read Isaac Asimov's awesome sci-fi novel The End of Eternity. I thought a story about time travel would be a pleasant escape from the present-day world of media and marketing I work in every day. Ha!

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Product Updates

Introducing: A/B Testing + Static Pages on RebelMouse

Upgrade alert. Two new major changes to our platform will make your publishing experience that much more customizable and easy to use.

A/B Testing

We know the importance of A/B testing headlines and social copy is sooo 2011 — and while we've got that stuff down too, we've taken it a step further.

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Rebel Insights

The Path to Distributed Publishing (Part 3)

This is the third part of a three-part series on the path to distributed publishing. ICYMI, here's a brief history of how we got here + distributed publishing's impact on websites + tech.

What Does It Mean for Editorial Teams?

Editorial teams are waking up post earthquake and realizing they have exactly the wrong ratio of writers to video editors. The key for writers and reporters is to shift. They learned to tell their story in slideshows and then adapted those into listicles. The best writers then realized readable video needs to be written and are now out there writing it.

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New Media

Life After Publish: A World Beyond Post and Pray

"More people meant more ideas, greater densities meant that ideas could spread more readily… These developments increased the rate of growth of economic productivity and technological." — Nick Bostrom

We are witnessing an unprecedented change in the way ideas are discovered, created, and spread. The infrastructure for ideas and content to reach audiences at speed and scale today is unlike anything we've ever seen before. Nick Bostrom illustrated the explosion in population and production beautifully in his excellent book titled "SuperIntelligence: Paths, Danger, Strategies."

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Rebel Insights

The Path to Distributed Publishing (Part 2)

This is the second part of a three-part series on the path to distributed publishing. ICYMI, here's a brief history of how we got here.

What Does It Mean for Websites?

Websites are not dead. But their purpose has changed, and their focus has shifted. Great websites are now social companions — built to help build loyalty and depth with the much smaller group of readers reached who've fallen in love with a publisher's voice.

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New Media

The Path to Distributed Publishing (Part 1)

The way people have found content on the internet has gone through some very clear phases. Understanding our history is vital to understanding the present and being able to anticipate the available paths of the present into the future.

Should we talk about AOL?

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Product Updates

Reach a Wider Audience on Instagram

Content creators have one, big challenge: content nobody sees. That's why we're obsessed with distribution. We truly believe if you funnel your content to platforms in a methodical way, you'll see organic growth — because audience development isn't a hope, it's a strategy.

That's why we created Rebel Discovery. Discovery uses proprietary technology to find communities on social platforms that would be interested in sharing your content. You'll see results that won't come up through native searching alone.

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Product Updates

RebelMouse + Facebook Partner on Instant Articles

During its annual F8 conference, Facebook revealed RebelMouse as a platform partner to publish Instant Articles, which is now available to any media company or brand.

Facebook introduced Instant Articles to create a faster, more immersive and more engaging experience for people consuming content within the Facebook app. We've been working closely with Facebook since last fall to build integration with the social network's new format.

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Product Updates

Easily Upgrade from WordPress to RebelMouse!

You're a WordPress user. We get it. WordPress has been around for ages and meets your basic publishing needs.

But you may start to realize that "basic" doesn't cut it anymore in today's quickly evolving digital landscape. And having access to thousands of themes and plugins only makes it harder to figure out the right one for your content needs. Plus, any upgrades likely require developer work, which leads to skyrocketing costs.

So...ready to try something new?

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